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Advertising aka Cinema of the Sellers: Storytelling in 30 Seconds



Making Advertising Films involves the same in-depth planning and pre-production as a Feature Film. Writer, Director and Advertising Guru, Padmakumar N. aka Paddy discusses the process at Diorama 2024.


In this special conversation, Ad Guru Paddy discusses:

  • change in mindset required to tell a story in 90 mins in films as opposed to 30 seconds to 1 minute in advertising

  • the creative process behind ad filmmaking

Watch the full interview and learn how to tell compelling stories through advertisements from the advertising guru who has directed countless ads for reputed brands.



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Secure your passes promptly for the 5th edition of the Diorama International Film Festival, set to take place in Dubai. Join us for 125+ International Movie Screenings, Film Workshops, Master Classes, and Session conducted by leading Professionals.

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